Traditionally, marketing to your finance customer database is done on a time basis – for example mid-term, 12 months to go, end of term etc., but often these are not the best times to contact your customer. That’s where eMaster™ is different. Instead of looking at how long your customer has owned their vehicle, or how long they have left to go on their finance agreement, eMaster tracks their financial position daily, to identify the ideal time for them to change their car.
eMaster™ holds your entire finance customer portfolio which is refreshed every day to ensure you always have up to date and accurate information at your fingertips.
Our bespoke algorithms analyse your customer data, matching them to the latest models and manufacturer offers that are right for them. eMaster™ highlights the most appropriate time for your customer to upgrade their vehicle, and suggests a detailed deal for you to offer them.
Because eMaster™ uses the same calculation engine as manufacturer finance systems, you can adjust and flex the customer offer easily and accurately until it’s exactly right. As well as having accurate GFVs and payments, eMaster™ also holds the latest OEM tactical offers (including some that are only available on eMaster™) and highlights when a better offer is available. Combined with an accurate settlement estimate and instant vehicle valuation, everything you need to create your customer offer is at your fingertips – all you need to do is contact them with the good news!
eMaster’s™ marketing functionality allows you to send automated or manual marketing templates via email (HTML Rich), letter or SMS to your entire finance portfolio.
Each communication can be fully personalised with the customer’s own details and vehicle information enhancing the quality and impact of all your communications. You can pre-load bespoke templates for all your campaigns so you have control over all content including adherence to brand CI.
eMaster™ allows you to contact customers when and how you wish throughout the course of their finance agreement. Communication dates and type can be chosen to give a totally varied approach to your customer contact plan. Automatic communications can also be triggered by actions, for example personalised SMS or email reminders can be sent as part of an end of term program or as an appointment reminder.
In short, eMaster™ gives you the flexibility to help deliver your marketing communication strategy in a compliant and managed way.
eMaster™ records the outcome of all opportunities and all contacts on the customer’s virtual T-card, which stays with the customer record throughout the life of their finance agreement. Once a customer changes their car into a new model, their new agreement will appear in eMaster™ the very next day, ready for the cycle to continue. eMaster™ makes the tracking of your customer’s ownership easy and straightforward and ensures they have the opportunity to change their car at the best possible time to suit them.
Once eMaster™ has identified your customers, everything you need is right at your fingertips, allowing you to further refine each individual offer and enabling you to build a totally bespoke deal for your customer before you even make contact. All within one system, all done within seconds.
By taking a live daily feed of all of your finance customer’s directly from the finance company along with updated manufacturer offers, eMaster™ recalculates the customer’s settlement and current vehicle value daily, so you can be confident that the figures are always accurate and up to date.
You can use eMaster™ from anywhere. It’s completely web based and can be accessed on any device with an Internet connection and a web browser – PC, MAC, laptop, tablet or mobile phone. No software to install, no updates to run – just simple, direct access 24/7 wherever you are and whenever you need it.
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For a full no obligation demonstration of how eMaster™ will improve your sales cycle, margins and customer retention and will make a significant difference to your business, contact us today.
