FISC recently revealed details of a brand new partnership to supply eMaster™ and other services to BMW Group Portugal covering their BMW, MINI and Motorrad brands. Working closely with BMW in Portugal, FISC has developed and delivered a bespoke solution for the market reflecting their brand values and loyalty strategy. After an intensive period of dealer training, the system will go-live on the 20th July 2020.

Stephen Hebditch, Global Head of Retention Products, commented, “BMW Portugal follows a string of other successful international launches with more soon to follow. We would like to wish great success to our BMW colleagues and the dealer network in Portugal and very much look forward to working closely with them to deliver increased vehicle sales and profit. eMaster™ is tailored to the new trading environment which has inevitably quickened up the pace of digital communication change, and means that customers now expect personalised digital content at their fingertips. The eMaster™ solution does just this and delivers the ultimate personalised offer direct to customers in an intuitive, flexible format”.

To find out more about FISC’s market-leading customer retention and lead management tool for OEM’s and NSC’s,  click on the link below to see how FISC can support you in achieving your future customer retention goals.

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