eMaster™ Training & Consultancy

Real results delivered by eMaster™ experts

Our dedicated eMaster™ team of consultants deliver a variety of solutions for all categories of staff, covering a wide range of subjects from basic eMaster™ usage, to detailed campaign creation and deal refinement.

We also offer a tailored hands-on eMaster™ consultancy programme as well as general processes, structures and soft skills training to improve overall vehicle sales as well as customer retention. Our 2-day live sales events produce instant results and provide you with an instant return.

Our consultants will expertly convey the skills needed to be able to effectively use eMaster™ within your network or dealership. Our wide-ranging consultancy covers all aspects of eMaster™ including telephone skills coaching, ensuring you get the most from eMaster™ to maximise customer retention and finance renewals, as well as increase vehicle sales and margins.

Live 2-day targeted training & prospecting in-dealer sales event

Our eMaster™ 2-Day Sales Event is a targeted live training & prospecting in-dealer seminar, that encompasses both systems & telephone training. Over the two days, our consultants will teach you how to use your live finance database to identify and create opportunities within eMaster™, and show your sales teams how to understand and interpret the information to create powerful campaigns that culminate with making effective live phone calls that result in actual appointments and sales.

Producing real results

The aim of our consultancy and training, is to ensure that delegates return to their dealerships and put their newfound eMaster™ knowledge into practice to generate finance renewal vehicle sales. This produces amazing results, with one client with 5 dealerships covering two brands producing 139 appointments with 67 cars sold, 100 % finance penetration …. a conversion rate of 48% over the 2-day event! Providing training in the dealership, working with live prospects, and combining it with telephone best practice coaching, replaces the traditional classroom theory with direct dealer application. The results speak for themselves.

Available Courses & Workshops

eMaster™ live 2-day sales event

Reference: L/E/14/20072020/V1

Our training and development modules all have a clear focus on incremental car sales and profit, but this high-impact 2-day eMaster™ Dealer Sales Renewal Event is a flagship programme, with our experienced consultants delivering both sales as well as a training legacy throughout the dealership.

Our targeted and strategic eMaster™ Sales Renewal Events are part of an ongoing programme that proactively generate activity by concentrating on the skills and confidence of your sales team to apply key techniques to convert opportunities and deliver customer appointments and sales.

Read More

eMaster™ skills & best practice workshop

Reference: L/W/07/20072020/V1

The workshop aims to give delegates a full understanding of how eMaster™ compliments the vehicle sales process and provides them with the skill set to identify opportunities and contact customers more effectively and with confidence.

Step-by-step, delegates will be given a complete overview of the eMaster™ system so that they can proactively manage their customer leads. Alongside coaching on system best practice, the day also includes call skills training, leading to live monitored customer conversations to generate real appointments to take back to the dealership.

Read More

eMaster™ skills & best practice workshop (Manager)

Reference: L/WM/07/20072020/V1

Retaining existing customers and fully utilising eMaster™ as part of your overall retention strategy has never been more important, as it provides a clear advantage in today’s highly competitive marketplace.

This workshop provides practical, common sense solutions and best practice for managers at all levels who want to excel in the area of customer loyalty and deliver exceptional and sustainable business results.

Read More

eMaster™ loyalty strategy & performance consultancy

Reference: L/PC/07/20072020/V1

This industry-unique consultancy module has been extensively researched and developed to enhance professionalism, profitability and management skills in the specific area of Customer Loyalty within the dealership.

Strategic planning, prioritising workload, delegation and empowerment, identifying peak performance as well as influencing and persuading techniques are all key drivers for delivering potential and achieving success.

Read More

eMaster™ used car stock sales consultancy

Reference: L/UC/04/20072020/V1

Stock turn of used cars is the life blood of any automotive business providing cash flow and liquidity. Our Used Car Stock Sales Consultancy session delivers focus and expert knowledge to this area of your business.

Whether you are looking to move on overage stock or specific vehicles, using eMaster™, we will help you identify suitable customer opportunities and tailor personalised offers to match.

Read More

eMaster™ campaign management programme

Reference: L/CC/04/20072020/V1

Management time is one of the most precious resources in any dealership, with managers constantly looking to prioritise their workload to maximise the potential of the business.

Our no nonsense Campaign Management Programme provides you with ongoing support where we take care of your eMaster™ campaigns so that you can concentrate on other areas of your business, safe in the knowledge that your eMaster™ loyalty programmes are in expert hands.

Read More

eMaster™ live 2-day sales event

eMaster™ skills & best practice workshop

eMaster™ skills & best practice workshop (Manager)

eMaster™ loyalty strategy & performance consultancy

eMaster™ used car stock sales consultancy

eMaster™ campaign management programme

'What our dealers say'


“eMaster has proven to be a great tool in increasing our customer retention. The eMaster skills course has taught our sales execs how to better navigate eMaster. The trainers were brilliant!"


"I learnt more from the videos than I have in years. They were clear, very well explained, at the right pace and clearly you could tell Mike has passion and really understands the system. Brilliant job Mike......best training videos I have seen in years!"


"The eMaster 2-day sales event is a total game changer! Targeted marketing with intelligent conversations with customers, it has put us back in the 'Drivers Seat'. We'll now be running similar events throughout the year.”


"The workshop changed the way we do business in that we are now finding customers to match a specific car. We can better control the stock we wish to move faster, by finding the right customers for the stock and increasing sales opportunities at the same time."

Contact Us

To discuss how eMaster™ Training & Consultancy could make a significant difference to your business, complete the form and contact us today.