eMaster Sales For February Exceeds Market

UK new car sales showed year on year growth in February of 1.4%, according to the latest figures released by the Society of Motor Manufacturers and Traders (SMMT), in what is traditionally one of the quietest months of the year in anticipation of the new registration plate in March.

Alternative fuel cars in particular saw a huge surge, whilst sales of diesel cars continue to decline.  Plug-in Hybrids showed a marginal increase, compared with huge increases in 2018, following the Government’s revamp of the Plug-in Car Grant scheme in October.

Mike Hawes, SMMT Chief Executive commented “It’s encouraging to see market growth in February, albeit marginal, especially for electrified models. Car makers have made huge commitments to bring to market an ever-increasing range of exciting zero and ultra low emission vehicles and give buyers greater choice. These cars still only account for a fraction of the overall market, however, so if the UK is to achieve its electrification ambitions, a world-class package of incentives and infrastructure is needed. The recent removal of the plug-in car grant from plug-in hybrids was a backward step and sends entirely the wrong message. Supportive, not punitive measures are needed, else ambitions will never be realised”.

In comparison, FISC’s manufacturer partners again saw eMaster sales out perform the market by 7% on average, with some partners showing year-on-year growth in excess of 20%.  Visit our website to find out more about eMaster.