eMaster helped dealers to a strong January performance even during lockdown, with 5 major manufacturers showing a growth in new car recorded sales of up to 53% compared with January last year, this despite the SMMT reporting a fall in new car registrations for January of 38.5% year on year.
Andrew Binns, Director of eMaster International Sales & Development, commented, “In terms of sales results, eMaster continues to deliver consistently in difficult market circumstances. Overall January’s performance was again very positive, outperforming the market by over 31%, a substantial contribution to dealer success as we start the new year. These results reflect not only the market leading functionality of the system, but also our training and development programmes which provide comprehensive support for dealers in terms of skills, best practice and car sales. In particular the ½-day virtual sessions are proving a great success with the latest delivering 4 incremental car sales as an immediate result of the activity”.
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