Recent research suggests that nearly two-fifths of drivers say they are likely to put off buying a new car because of the pandemic and Brexit. However, conflicting data suggests that April and May could be bumper months for car sales now that showrooms have fully reopened.
There has been a lot of disruption within the automotive industry over the past year and this change looks set to continue. Recent research suggests that nearly two-fifths of drivers say they are likely to put off buying a new car because of the pandemic and Brexit. However, conflicting data suggests that April and May could be bumper months for car sales now that showrooms have fully reopened.
Not only is the sales outlook confusing but in addition, the pandemic may have forever changed the way customers buy cars. More than a third (37%) of used car transactions, including finance applications, took place entirely online during lockdown, and this buying behaviour shows no sign of changing. Online customer communication does have its advantages though, with dealers predicted to reduce the transaction time taken to sell a vehicle by 75% by leveraging online sales, which could in turn cut dealer costs incurred in the process by 45%.
Stephen Hebditch, Global Head of Retention Products, commented “It’s very difficult for dealers to take full advantage of the current situation and opportunities when there is such contradicting information in the market. One thing they can count on however, is that eMaster™ is the perfect tool for the digitisation of the car buying process, simply and quickly identifying those customers that are in a position to change their car, saving the dealership time and money and also providing an offer to the customer that reassuringly makes economic sense. All this supported by our training and consultancy team by providing online seminars, in-dealership training and live 2-day events all delivering the dealer an instant return on investment”.
For more information or for existing users to discuss booking an event, click here to contact our Training & Consultancy Team.